Welcome to The Dying Project, where colors breathe life into our designs and passion fuels our journey. I'm Diyaa East, a maverick artist and the founder of this kaleidoscopic venture. Let me take you on a vibrant odyssey through the origins of this venture.
During my middle school days, I stumbled upon the magic of colors. There was something mesmerizing about blending hues and watching them dance on paper. I found myself captivated by the art of coloring, and the more I dived into this world, the more I realized my knack for creating striking color combinations.
However, fear held me back from showcasing my talents to the world through a brand. Doubts about what others might think and the hesitations of being judged stifled my aspirations. But deep down, the flame of creativity was kindling, urging me to unveil my vision to the world.
With the courage to embrace my true calling, I embarked on a new beginning—a project that had been brewing within me for years. The Dying Project was born from my desire to revive the dying spirit of creativity and to give it the recognition and appreciation it deserves. It's not just about clothing; it's about reviving the forgotten artistry and passion that lurk in the shadows.
Our designs are a testament to the amalgamation of my love for colors, the resilience to overcome fears, and the courage to share my vision with the world. Each piece we create is a canvas, telling a story of perseverance, artistic expression, and a refusal to let dreams fade away.
At The Dying Project, we invite you to be a part of this inspiring journey—a journey that celebrates individuality, creativity, and the beauty of embracing one's true self. Join us in painting the world with vibrant hues and writing a new chapter in the art of fashion. Together, we can breathe life into every design and revive the dying spirit of artistic appreciation.
Thank you for being a part of this colorful expedition.
Stay vibrant, Diyaa East, Founder of The Dying Project
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™